Better for you snacks

‘Pressed’ pretzels are making their debut into the UK market following their successful introduction into the US market last year.
Three variants of Pressels are launching in Waitrose, which has a supermarket exclusive on the products until next year.

Manufactured by Dream Pretzels, Pressels are ‘better for you’ snacks based on classic pretzels: pressed flat, flavoured with herbs, spices and seeds, and baked instead of fried.

They will initially be available in three savoury flavours, which the company describes as: Original, Sesame and Everything.
During the launch period, marketing activity in stores and in the media will highlight the flavour and eating experience of Pressels, and also place particular emphasis on the ‘healthier than other snacks’ attributes.

Pressels contain up to 80 per cent less fat than a normal potato crisp; they do not contain additives including MSG, trans fats; and they contain no colours, artificial flavours and preservatives or GMOs.