Penguin chocolate sales spike

Bath, UK based artisan chocolate brand, Choc on Choc has increased sales of penguin confectionery by 320 per cent in what the brand is calling the ‘Monty effect’ following consumer hype around this year’s John Lewis Christmas advert.

Since the debut of the advert, which features Monty the penguin, Choc On Choc has experienced a huge surge in sales of its penguin chocolates, selling 32,000 units or 3.7 tonnes to date – more than a three fold increase on last year.

The popularity of the product has helped drive an overall increase in website transactions for the business, which has experienced a 40 per cent growth in revenue year on year. On Cyber Monday, 1 December 2014, Choc On Choc offered a 24 per cent discount across its entire product range and sold the brand’s best seller, a White Chocolate Igloo with Edible Penguins, every minute throughout the 24 hour sale.

Choc on Choc is an artisan British chocolate brand, which pairs the finest Belgian chocolate with innovative and detailed designs to create beautiful and delicious handmade confectionery.

Flo Broughton, founder of Choc On Choc, says: “This Christmas we’ve sold more penguin chocolates than ever before, generating an increase on last year of 320 per cent.

“We’re attributing this huge growth in sales to the ‘John Lewis effect’ as we’ve seen a tremendous amount of hype around its Christmas advert and the penguin character, Monty, who stars in it.

“This surge in transactions has helped increase our website sales by 40 per cent from last year. We will definitely be looking out for John Lewis’ advert next year to see if it provides further opportunities to increase revenues.”