Dual-flavoured mints

The Tic Tac mints brand is expanding its offering and launching Tic Tac Mixers. The new dual-flavoured pills change from one flavour to another as they melt in your mouth.

“While the majority of the gum and mints category is focused on functional, breath-freshening benefits, we saw an opportunity to offer our consumers an unexpected surprise,” says Todd Midura, category manager for the Tic Tac brand at Ferrero US. “New Tic Tac Mixers mints may ultimately bring a little fun to our consumer’s day – it’s something new and different from the Tic Tac brand.”

The first two products within this new sub-brand highlight refreshing beverage flavours. They include:

• Cherry Cola flavour Tic Tac Mixers: transition from a cherry flavour to a classic cola flavour
• Peach Lemonade flavour Tic Tac Mixers: change from a peach flavour to the sweet flavour of lemonade