Refreshers fizzy rope

Swizzles is extending its iconic Refreshers bar into a fizzy rope format.

The unique Refreshers Rope will be available in the original Lemon and strawberry flavours. The tangy, stretchy rope surrounds a soft and fruity fondant centre.

The Rope and Lace category is a growing area in the kids confectionary industry and is currently worth £28m a year and growing.

The individual Refreshers Ropes will join the hugely popular Swizzles 10p range that has grown by more than 20% every year.

Sarah-Louise Heslop, marketing manager comments, “We are always looking to innovate and give our fans a new and exciting ways to enjoy our sweets.”