Bueno partners with retailers

Kinder Bueno has partnered with top high street retailers to offer shoppers the chance to win fabulous fashion prizes.

The UKs number three classic countline will kick off its campaign from September, appearing across 19 million packs and offering consumers the chance to win 1 of 10 fashion prizes every day until Christmas.

The partnership will see Kinder Bueno offer fashion prizes for shoppers such as the latest ‘must have’ shoes, hair, tools, accessories, clothes and beauty products, which can be won via a microsite, BuenoFashion.com.

The on pack offer is set to drive awareness of the range and encourage trial amongst Kinder Bueno’s core target audience by heightening consumer awareness of the brand.

Levi Boorer, customer development director, Ferrero, explains, “When life gets busy, it is easy to find ourself in a routine, but we shouldn’t forget to try new things along the way. That is exactly what the Kinder Bueno promotion will be conveying to shoppers. By offering up the chance to win a little pleasure every day with out fashion prizes, we aim to appeal to new and exisiting brand fans alike, encouraging greater trial and increased visibility for the great tasting product.”