Crips 99Cals bags national listing

UK-based snack company Crips has received a contract to launch its Crips 99Cals low fat snacks in 300 Morrisons stores nationwide.

The crunchy oven-baked wheat and potato snacks, with 70% less fat than traditional fried potato crisps, are available in three flavours – sea salt and balsamic vinegar, mature cheddar cheese and spring onion, and Thai sweet chilli. The 22.5g packs contain just 99 calories.

Packs with an rrp of 49p will be sold on a three-for-£1 launch promotion, with sampling planned at 100 Morrisons stores.

Crips managing director Gareth Smith saiys the new contract represents a significant step forward for the business. Crips are also sold in Selfridges, Fortnum and Mason and Harvey Nichols as well as a range of independents.