Sweetdreams at B&M

Sweetdreams has secured its first listing of chocolate treats, Choc Nibbles into the UK’s national discount retailer, B&M stores.

This breakthrough comes following an £80,000 investment during 2015 to take the business to the next level and target the discount sector of the UK market, as part of its ongoing growth strategy.

Matthew Stephenson, managing director of Sweetdreams, says, “Having upped quality control and infrastructure within our manufacturing facility, reorganised warehousing and brought in new capital equipment and machinery, we’re pleased to see our plans coming to fruition.

“This now allows us to be far more reactive to the market, developing new packaging formats with smaller runs and enter into new distribution channels, extend our reach and strengthen our unique brands in a highly competitive market. The booming retail discount sector is a key target for our products. To have secured a national listing for our Choc Nibbles line at B&M Stores, for a small family run business, is an indictment of our entrepreneurial spirit.”