Jammie Dodgers snack pack debuts

Burton’s Biscuit Company is launching Jammie Dodgers in a snack pack format.

The packs introduce a new, snack size 13g biscuit to the range, with each pack containing eight twin wrapped Jammie Dodgers, in a carton format.

“Portion control is increasingly important for shoppers, especially among parents looking for more convenient and permissible biscuit treats for children, for both in and out of the home,” says David Costello, Burton’s Biscuit Company’s head of category and shopper management.

“New snack size Jammie Dodgers are ideal for between meals, enabling parents to control how many biscuits their children eat, thanks to the individual portions. They are also a more permissible alternative to many other children’s individually wrapped biscuits due to a lower sugar, fat and calorie content per gram.”

The introduction of the snack packs follows the launch of an improved product recipe earlier this year, which included a crispier shortcake biscuit and fruitier flavour jam. As part of reformulation on the biscuit, the sugar content was also reduced by 20%.

The new snack packs are available in Tesco.