pladis launches McVitie’s Very Important Biscuits (V.I.Bs)
pladis is giving its £151 million Everyday Treats portfolio the A-list treatment with the launch of McVitie’s Very Important Biscuits, or V.I.Bs.
Pladis launches ‘Best of British’ McVitie’s Chocolate Digestives
Pladis is adding new, limited edition ‘Best of British’ flavour variants to its £59 million McVitie’s Chocolate Digestives brand, to celebrate its sponsorship of Team GB in the upcoming Tokyo 2020 Olympic Games.