Christmas ideas
Approaching Christmas many manufacturers are considering how to differentiate their products from others on the shelves to drive sales. For most of the year, adults are targeted. When buying for themselves adults often look to Fairtrade products which have a higher cocoa percentage. Whereas when they are purchasing for their children they prefer ‘free from […]
Business, Candy & Gum, Chocolate, Functional & Free-from, Seasonal
Jacob’s Oddities returns to TV screens
Jacob’s Oddities will be returning to TV screens nationwide in August with a second wave of advertising as the popular new savoury biscuit snack celebrates becoming a £4 million brand in just four months. The £3m TV advertising campaign will be going back on TV from 14August and will be running until the end of […]
Ferrero focus on seasonal sharing packs
Ferrero is looking to double the size of its UK business by shifting its focus from gifting to sharing. The company will spend £6 million on a large multimedia Christmas campaign.
Bigger Hula Hoops range targets sharing bag market
United Biscuits UK, the manufacturer of biscuits, snacks and cakes, is introducing Hula Hoops Big Hoops to help retailers capitalise on the growing demand for sharing formats of bagged snacks. The new range will be available in three core flavours, as well as a price marked flavour for the convenience channel and will drive further sales of sharing snacks, which are currently growing by 11%.