Cadbury introduces new Olympics products
This September, Cadbury, the Official Treat Provider of the London 2012 Olympic and Paralympic Games, is asking consumers to help get behind Team GB in the lead up to London 2012 and keep them pumped. Cadbury will be appealing to the public to ‘Keep Singing’ and help them record several iconic music tracks to be released to Keep Team GB Pumped all the way to 2012.
Virtual chocolate
Blippar, a free smart phone app that converts real world images, products and adverts into instantaneous virtual experiences, has launched in partnership with Cadbury UK and Ireland.
The Co-Op teams with Cadbury Twirl to raise money for Mencap
Cadbury Twirl has teamed up with The Co-operative to raise £50,000 for The Co-operative Group’s Charity of the Year, Mencap and ENABLE Scotland. The special Twirls with the Mencap fundraising message will be available in around 3, 900 Co-operative food stores across the UK from Wednesday 22 June – Tuesday 2 August 2011 inclusive.