Lovemore secures supply deal
The company behind Lovemore Free From Foods, Welsh Hills Bakery, has secured a contract with Morrisons to supply its gluten and dairy free products to up to 486 stores across the UK in a deal potentially worth £250,000.
As of February 2016, retail giant Morrisons will begin stocking Lovemore’s range of cakes and biscuits, which include Gluten Free Apple Pies, Gluten Free Gingerbread Men, Gluten Free Mince Pies and Gluten Free Rich Fruit Cake with Port and Brandy.
Welsh Hills Bakery also supplies numerous major retailers across the globe including the US, Australia, the Middle East, Scandinavia, France and Germany.
The total free from food market in the UK, including gluten, wheat and dairy, is currently worth £365million and is predicted to grow by 50% by 2019. The gluten-free cakes and desserts market specifically had an estimated value of £234m in 2015. Leading the way in the flourishing free from desserts sector, Welsh Hills represents 12% of the market.
Julian Cruttenden, key account manager for Welsh Hills Bakery, says, “Consumer demand for gluten free products has never been higher and the products we are supplying to meet those demands have never been better.
“With food intolerances increasing, so too will the demand for free from foods. More than one in three people in the UK admit to giving up gluten, which accentuates not just the need for gluten free food for those with specific dietary requirements, but also the appeal of a more wholesome and healthier alternative.”
