Fulfil adds Chocolate Brownie variant
Fulfil – a high protein, low sugar impulse snack, is ready to launch its most chocolatey bar yet – Chocolate Brownie, which will be available in UK retailers from September.
Dave Pogson, UK managing director of Fulfil Nutrition said: “We want to get as close to a confectionery bar as possible in terms of taste, texture and experience – we want to give that well rounded confectionery taste while offering protein and low sugar. This bar offers consumers the perfect indulgent flavour they expect from an impulse snack whilst also being healthier.
“Chocolate Brownie has a rich, fudgy centre enrobed with creamy milk chocolate and topped with chocolate chips – a flavour which has been requested by our Fulfil fans and we are proud to now deliver it to them.”
Chocolate Brownie will be available in both the 40g and 55g sizes and is the second new flavour for Fulfil this year – May 2019 saw the introduction of Chocolate Peanut Butter.
Dave added: “We recruited a panel of Fulfil fans to taste-test our newest bar before launch, so we are confident it will get the seal of approval from our consumers.”
Fulfil’s target consumer is a health conscious, on-the-go person who is looking for a healthier snack without sacrificing taste – the 40g bars benefit from 15g of protein, less than 2g of sugar and the 55g bars include 20g of protein and less than 3g of sugar. The whole range of 12 flavours also includes nine vitamins in each bar.
