Soreen brings back Halloween range
Malt loaf brand, Soreen, has brought back its Halloween range of Lunchbox Loaves in two flavours: Chocolate & Blood Orange and Toffee Apple.
Chocolate & Blood Orange is a new flavur fir this year, while Toffee Apple is back due to popular demand.
Bethan Brown, marketing director at Soreen, said: “Our Halloween range features a new Chocolate & Blood Orange recipe to delight our customers with even greater health credentials. Our updated recipe means that we have reduced our calories per bar to just 98 calories, as well as reducing fat to 1.9g, with saturated fat coming in at only 0.9g.”
She added: “Retailers are now dedicating more space to Halloween in store and expanding their offering so we know this is a popular time and we can continue to refine and grow our range in line with this. As sugar and fat content in diets continues to be scrutinised, our unique offering of squidgy, delicious malt loaves that are healthier than sugary confectionery has widened our appeal with consumers and retailers alike.”
The five-packs will be available at Tesco, Sainsbury’s, Asda, Morrisons and Co-op stores with an RRP of £1 until 31 October.