Fruit Heroes UK launch

Fruit Heroes, one of Denmark’s biggest-selling and best-loved home-grown brands, with 36 million Fruit Heroes pure fruit bars consumed per year, is launching nationwide in the UK this month. Fruit Heroes contain no added preservatives, no added sugar and are high in fibre. The delicious taste and sweetness of Fruit Heroes comes from the natural […]

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Fruit snack for kids

Crushed Ltd is launching ‘Crushed Fast Fruit Snack,’ a snack made from 100% fruit in a bid to provide a fun and healthy way for children to enjoy fruit ‘on the go’. Crushed comes in two flavours, apple and banana or apple and strawberry, with plans for other apple variations to be released later in […]

Stepping back in time

Burton’s Biscuit Company has launched Cadbury Mini Animals Dinosaurs. David Costello, category and activation controller at Burton’s Biscuit Company, says, “The launch comes at a time when children’s mini-size biscuits are growing at 7.1%, more than twice the rate of the total biscuit market*. “We know that people love the unique taste and characteristics of […]

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Sweets & Savoury Snacks World