Soreen’s Halloween range returns
Malt loaf brand Soreen is bringing back its limited edition Halloween ‘Scream’ range.
Soreen to launch Apple Lunchbox Loaves
British baker Soreen has revealed it will be adding a new apple flavoured variant to its Lunchbox Loaves, in time for the start of the new school year.
Soreen presents new creative campaign
Soreen has launched a new creative campaign with Odeon cinema’s kids club for its impulse purchase range.
Fruit Heroes UK launch
Fruit Heroes, one of Denmark’s biggest-selling and best-loved home-grown brands, with 36 million Fruit Heroes pure fruit bars consumed per year, is launching nationwide in the UK this month. Fruit Heroes contain no added preservatives, no added sugar and are high in fibre. The delicious taste and sweetness of Fruit Heroes comes from the natural […]
Fruit snack for kids
Crushed Ltd is launching ‘Crushed Fast Fruit Snack,’ a snack made from 100% fruit in a bid to provide a fun and healthy way for children to enjoy fruit ‘on the go’. Crushed comes in two flavours, apple and banana or apple and strawberry, with plans for other apple variations to be released later in […]
Advertising to children
The European arm of the World Health Organisation has just announced that marketing food to children is one of its top regulatory priorities.
Stepping back in time
Burton’s Biscuit Company has launched Cadbury Mini Animals Dinosaurs. David Costello, category and activation controller at Burton’s Biscuit Company, says, “The launch comes at a time when children’s mini-size biscuits are growing at 7.1%, more than twice the rate of the total biscuit market*. “We know that people love the unique taste and characteristics of […]
Sweets & Snacks Expo preview
The Sweets & Snacks Expo takes place 8-10 May in Chicago, US.
Business, Candy & Gum, Chocolate, Functional & Free-from, Packaging, Savoury Snacks, Seasonal