Soreen presents new creative campaign
Soreen has launched a new creative campaign with Odeon cinema’s kids club for its impulse purchase range.
The new campaign titled ‘Are you a squidgy bit Soreen?’ includes three adverts which aim to bring the brand to life through animation. Each will be shown across cinema and digital across the UK, highlighting the nutritional value of Soreen as a healthy treat for a range of audiences and will run alongside sampling initiatives.
As an extension of the campaign, Soreen is also taking part in a six-month summer sponsorship of Odeon’s Kids Club film screenings where the adverts will broadcast across the blockbuster season of films such as Disney’s Moana, Sing and Trolls.
The first advert, created by Red Brick Road, will focus on Lunchbox Loaves as healthy treats that meet the nutritional guidelines set for schools by the Children’s Food Trust. The second and third films will launch in June, highlighting the nutritional credentials of the Original Malt Loaf and the new launch of the Malt Loaf Bar.
Bethan Brown, marketing director at Soreen, says, “We know that health conscious consumers are faced with a daily challenge of choosing snacks that are nutritious, tasty and genuinely filling. This is where Lunchbox Loaves, the Original Malt Loaf, and the Malt Loaf Bars each play a role as a healthier snack for a variety of occasions.
“The new cinema campaign creates high impact for the brand, bringing Soreen to new and old audiences and communicating our nutritional credentials. We are confident that this campaign will deliver positive growth on household penetration and sales.”