Trebor returns to TV screens

Mondelēz International-owned mint brand Trebor is returning to television screens this month as part of a £3.4 million marketing campaign to promote sugar free Trebor Mighties.

With the slogan ‘Choose your Trebor’, the campaign sees the return of the 2015 TV advert, which uses a father-son relationship to suggest that Trebor mint eaters have their favourites.

The campaign will be televised in three bursts throughout 2017, with the majority of spots falling between January and July, as well as further TV support later in the year.

Trebor Mighties, which launched last autumn, are available in two flavours, including Mint and Berry Mint. The units will be sold in a flexible shelf ready outer with hooks meaning the packs can be sited anywhere in store for maximum stand out.