New look for Trebor’s Softfruits

Trebor is making changes to its Softfruits range with new packaging, natural ingredients and additional flavours.
The new pack features bright colours and a modern font design and a focus on the Trebor logo. The recipe has been updated to include only natural flavours and colours. Each pack now contains a combination of four flavours – strawberry, blackcurrant, lemon and orange. The new packs will be available in both single and multipack formats.

The launch is being supported with a £3m marketing campaign across the entire Trebor brand including TV, print, sponsorship and digital activity. A PMP promotion offering any two Trebor single countlines for 70p will also run between 4 July and 1 August in the wholesale and cash & carry channels.
Stephanie Rasche, senior brand manager for Trebor, comments, “In a strong and growing category, it is important to keep things fresh and that’s exactly what we’re doing with Trebor Softfruits – adding colour, flavour and excitement to the fruit candy category in-store.”