Benjoy launches fruit and grain ‘puffed snack’ for children

Children’s nutrition company Benjoy Nutrition has extended its product range with the launch of Strawberry and Apple Multigrain Bites. Made with a nutritious mix of rice, quinoa, oats and wheat, the small, heart-shaped bites are coated with real strawberry and apple juices making it the first non-savoury crunchy/puffed snack available, according to the company.

Benjoy has combined the crunchy texture associated with a savoury puffed snack with the fruit taste more commonly found in cereal bars. Company founder, Michelle Daniells, says, “I noticed that lots of mums (including me) were giving toddlers little portions of breakfast cereals as snacks, often in plastic boxes while out and about. Although the tastes and textures were popular with the children, the parents didn’t feel totally happy about it since their kids had already had the same for breakfast and the cereals contained added salt, sugar and artificial ingredients. So I set out to create healthier products. We use a special mix of nutritious grains and a coating of real fruit and vegetable juices for extra goodness and flavour, without the need for any salt or sugar and we always stick to our rule of 100% natural ingredients”.

The bites are a source of fibre and calcium, yet contain no eggs, palm oil or dairy. The whole Benjoy range is now available in single, anti-spill MunchCups as well as convenient multipacks of four.

Benjoy is available at selected Morrisons and Waitrose stores and online from Amazon, Boots Online, Kiddicare, Naturally Good Food, Naturebotts, Ocado and Tree of Life. Recommended retail prices (for a multi pack of 4) range from £2.49 for the Multigrain Bites to £2.69 for the Crunchy Grape and Strawberry Slices.