Swizzels Matlow vamps it up for Halloween

Swizzels Matlow is gearing up for Halloween with a range of ghoulish products. Its new Halloween range features treat bags and tubs, which includes Love Hearts, Drumsticks, Fizzers, New Refreshers and Fruity Pops. The new big bags for hungry trick or treaters, or families to share at parties, include Trick or Treat Lolly Mix, Monster Treats and Spooky Treat or Trick Mix. Other frightening fancies include Skulls N’ Devils, Bites and Fright Mix.

Mega Drumsticks get a Halloween makeover with a new black and orange wrapper, while the Double Dip becomes Spooky Dip, with a new blackcurrant flavour that leaves tongues black. All products are available in a host of national supermarkets. Significant promotionally activity will be taking place around the range in the run up to Halloween.

Sarah-Louise Heslop, marketing manager at Swizzels Matlow, says, “This year we’ve further extended the range, to make this year’s spooky season even more horrific.”