Cadbury Easter bunny returns for 2018

The floppy eared Cadbury Easter bunny has set off on his mission to encourage the nation to take part in egg hunts as the TV campaign returns for Easter 2018.

Running now until 1 April, the advert sees the mischievous hero racing across the country, hiding Cadbury purple eggs everywhere. It aims to further cement the brand as one of the most loved icons of the Easter season and help Cadbury build on the tradition of Easter egg hunts in the UK.

The 30-second advert will be featured during primetime shows such as Coronation Street and Ant & Dec’s Saturday Night Takeaway.

It is part of Mondelez International’s £10 million marketing investment for the season.