Brekki expands Overnight Oats range
Image credit: Business Wire
Brekki, a Ward Hill, Massachusetts-based company with a current product line of 6oz ready-to-eat Overnight Oats, has launched a new product lineup of five 5.3oz Overnight Oats with Ancient Grains & Fruit Down Under.
Brekki’s new lineup uses its signature flavour, The Original, as a base and then real fruit, fruit purées and spices are added to the bottom of the package for consumers to mix together.
Named as an ode to Australian breakfast culture, brekki was founded in 2017 in San Diego.
“We have been watching brekki fans consistently top their brekki cups with actual fruit and ancient grains,” said Peyser, co-founder & director of sales at brekki.
“We know they want more convenience and less effort when choosing a ready to eat snack or meal. Our new product line takes the prep work out, providing the consumer with a delicious Overnight Oats option – convenient, complete, healthy, and versatile. Perfect for today’s busy, health conscious consumer.”
Brekki’s new offering comes in five flavours;
- Apples & Cinnamon
- Açaí Berries
- Bananas & Maple Brown Sugar
- Blueberries
- Strawberries
Current flavours that will also be available in the 5.3 oz microwavable cup are The Original and Vanilla Cinnamon. All flavours are dairy free, soy-free, gluten free, non-GMO, plant based and suitable for vegans.
“We have great insight into what our target consumers are looking for,” said Nick Scangas, brekki’s COO. “This new product supports consumers in living a balanced, healthy lifestyle by enjoying a product that ‘checks all the boxes’ for flavour, ingredients and nutrition, with ready-to-eat convenience. There is no storing, washing and slicing fruit or chopping nuts required.
“The Fruit Down Under line is a perfectly balanced solution so consumers can focus on enjoying this delicious product while going about their busy lives. The texture and mouthfeel of true, whole ingredients are a testament to our commitment of making products we can be proud of.”
For more information, visit: brekki.com.
