Bear celebrates first ever ad campaign

Bear, the healthy snack brand, is rolling out its first ever ad campaign, with the strapline ‘Nothing but naked nature’.

The biggest dried fruit snack campaign of the year will focus on eye catching above the line advertising, showcasing the pure fruit Bear yo yo’s.  Activity includes national press, outdoor adverts, point of sale packs, sampling, free pack offers, newsletters, Bear ‘Grrr-euilla’ sampling and a strong social media push.

Yo yo’s are made from ‘100% naked nature’ – pure fruit picked fresh in season then gently baked with absolutely no added sugar, preservatives or stabilisers. They are available in strawberry, peach, raspberry, blueberry plus brand new pineapple and apple. Each yo yo fruit roll counts as one of your five a day two per pack),  contains only 27 calories, fat free and is packed full of filling fibre, making it perfect for lunchboxes, desk drawers or as a snack for growling tums everywhere.