M&M’s releases new Cookie Dough flavour
Image credit: Mars Wrigley, M&M's
Rolling out in March 2026, Mars Wrigley is unveiling its latest M&M’s flavour: M&M’s Cookie Dough – a new variant blending a soft cookie‑dough flavour centre coated with smooth milk chocolate and a crisp shell.
M&M’s Cookie Dough will launch with a new creative platform, featuring the brand’s famous ‘spokescandies’ in an integrated marketing campaign – designed to build strong pre‑launch and in‑store excitement.
M&M’s Cookie Dough will be a permanent addition to the core M&M’s range, joining Peanut, Chocolate, Crispy and Minis variants. Available in UK retailers. RRP: £1.85 102g share bag.
