Halloween drives sales

Swizzels Matlow is gearing up for a sell out Halloween season and hoping to top last year’s sales increase of 16.7%.

Swizzels saw sales of its Bumper Bags grow by 28% and Lots of Lollies by 33% over the Halloween period.

This year’s ghoulish party delights include special treat bags and tubs of their perennial favourites, including Love Hearts, Drumsticks, Fizzers, New Refreshers and Fruity Pops. There are also big bags and tubs of treats for party goers or families to share, including Trick or Treat Lolly Mix, Monster Treats and Spooky Treat or Trick Mix.

Mega Drumsticks now have a black and orange wrapper, while Double Dip becomes Spooky Dip, with a blackcurrant flavour leaving tongues black.

Products are available in a host of national supermarkets. Significant promotionally activity will be taking place around the range in the run up to Halloween.

Sarah Louise Heslop, marketing manager at Swizzels Matlow, says, “Halloween is an important occasion for driving incremental sales for us. In the last few years the spooky season is being celebrated more-and-more and is now worth £55 million. This has increased by 10% from 2011.

“This year we’re hoping our range of spooky sweets will drive even more sales. Our lollies, dips, sweets, tubs and packs are all adorned with creepy packaging – perfect for hungry trick or treaters. Don’t forget to stock up for fright night!”