The Original Waffle Company goes mini

Fine food distributor RH Amar is expanding The Original Waffle Company range of authentic Belgian waffles by launching a new mini range aimed at on-the-go snackers.

The two new packs, mini Belgian waffles and mini Belgian choc waffles join the line up following a successful year for the brand, which launched in Asda last year.

Perfect for lunchboxes, the newcomers each contain eight individually wrapped treats that are also ideal for eating at home or on the move.

Rolling out to Asda stores across the UK, mini Belgian waffles come in 240g packs, while mini Belgian choc waffles are available in 280g packs.

Anne-Marie Cannon, product marketing manager for The Original Waffle Company, says, “Each waffle is individually wrapped to keep it fresher for longer and we expect this new range to be popular with anyone looking to make on-the-go and out-of-home meal occasions more interesting.”