336 hours of potato ‘action’

Swedish snack company OLW has positioned a video camera in the middle of one of its potato fields to live stream the growing process and show consumers that its potato chips are made from potatoes grown by its own farmers in the most southern parts of Sweden. OLW will stream 336 hours of pure potato “action”.

During this period consumers will also be able to compete and win chips made of potatoes from the very same field. Visitors to the site can choose between the “plant-view camera” or the “field-view camera” and read more about potatoes, chips and the production process. See www.potatislandet.olw.se