Retro sweets relaunch

Spanish confectioner Vidal is launching its retro Fizzle Sticks to the UK market.

A reinvention of the original 1970s sweet, the new Fizzle Sticks contain up to 25% fruit concentrate and use only natural colours.

Fizzle Sticks are available in two flavours, Wild Raspberry and Wild Strawberry, and will be sold in 90g sharing bags retailing at £0.89 or 30g individually wrapped bars retailing at £0.30.

Graham Collins, Vidal’s UK Business Development Director says: “New products are key to growing our business in the UK and the exciting reformulated Fizzle Sticks mean we are further increasing our range of packaged sweets and novelties which we are confident will prove popular with retailers and consumers alike.”