Win chocolate sculptures

Cadbury is launching an on-pack promotion giving customers the chance to win an unusual prize – whatever brings them joy, made out of Cadbury’s chocolate.

By unwrapping a pink foil-wrapped Cadbury bar, 30 winners will get their hands on a hand-made sculpture of whatever it is that brings them joy made out of Cadbury chocolate, plus a surprise worth up to £5,000. In addition, one in eight promotional packs will win a free chocolate bar. The launch of the promotion will be supported by a £3 million UK marketing investment.

Matthew Williams, marketing director at Mondelēz International, says, “We’re tapping into consumer trends for personalisation and the desire for once-in-a- lifetime experiences rather than material objects, and we hope that will get customers to increase their confectionery spend for a greater chance of winning.”