Printer selected for crisps packaging

Yumsh Snacks has selected Printpack to produce the packaging for the new Ten Acre Snacks brand.

The premium-style packs are Gravure printed using Printpack’s fixed colour palette to deliver strong colours and high impact graphics. The packs needed to have a striking on shelf appeal to generate interest in the brand’s unusual flavours such as “How the chicken saved the day”, “When Bombay got Spicy” or “The Day Sweet and Sour Became Friends”.

Tony Goodman, CEO of Yumsh Snacks says, “We are committed to using packaging produced in the UK and we are delighted with Printpack’s responsiveness, quality approach and support”. John Chedgy, Key Account Manager at Printpack added: “Being able to support our customer from the start of the project has enabled Printpack to offer the full benefit of its experience, innovative solutions and excellent customer service to help better protect and promote the unique product. We are sure the launch will be a great success”.

The Ten Acre Crisps range was released in December with a soft launch while the main UK nationwide launch started in March 2014.