Brazilian-themed campaign

Mars Chocolate UK has announced that this summer M&M’s will be launching a Brazilian-themed campaign.

For eight weeks, limited edition packs containing M&M’s in Brazilian colours will be available and will offer consumers the chance to win prizes through an on-pack giveaway. The prizes include a weekend in the M&M’s Ultimate Brazilian Party House in Leicestershire, and thousands of Brazilian party packs.

Tony Lorman, retail excellence director, comments, “We are delighted to be launching the new campaign with M&M’s as Brazil’s party fever begins to hit the UK…The M&M’s characters are the perfect choice to front this new campaign – their colourful presence and lively personalities will bring a touch of the Brazilian spirit to households across the country.”

Limited Edition packs will be available in store from mid May.