Fun on the go

Ferrero is launching nutella & GO in the UK this month following success in the US, France and Germany. Targeted at teens and young adults, nutella & GO! is a portable pack containing hazelnut and cocoa spread on one side and little breadsticks for dipping on the other, suited for a range of snacking occasions.

“Offering a new and interesting way to enjoy nutella – providing excitement, great taste and fun on-the-go, nutella & GO! is set to drive incremental sales and category growth, recreating the success it has already enjoyed in other markets,” comments Levi Boorer, customer development director, Ferrero. “We recommend that nutella & GO! be sited within the single countlines fixture as our research has found that this is where shoppers would expect to find it.

“We are confident that nutella & GO! will be a strong addition to our portfolio of leading and universally loved brands. Ferrero UK frequently receives requests from consumers and fans to bring the product to the UK after trialling it in other markets. Its launch will reinforce Ferrero’s commitment to introducing new and innovative products that are clearly already in demand, unlocking a significant incremental sales opportunity for retailers.”