Find a fiver campaign

Ferrero is launching its biggest ever campaign across its tic tac range to drive relevancy and frequency among its core consumer group, 16 to 34 year olds. Supported by a £1.7m media spend, the brand will reward every purchase of tic tacs with either £5 or a voucher for £5 off a minimum spend with selected partners. The text to win OPO will run from 1 August for 21 weeks.

The support package will include a significant shopper marketing programme, which will revitalise the brand in-store and will be tailored for different store types and sizes. A brand new TV creative will coincide with the launch and will run for three weeks, driving mass awareness and footfall for retailers.

“Video on demand, mobile, digital and social media all form vital platforms for our Find a Fiver campaign,” comments Levi Boorer, customer development director. “16 to 34 year olds are a critical demographic for the brand, due to their sheer size and capacity to be influenced via technology and social media. By extending our advertising to include ‘video on demand’, we are ensuring that we access a different group of consumers and open the category to a wider range of shoppers.”

Boorer continues, “To drive emotional engagement with this consumer group, Find a Fiver will carry the tagline ‘Give yourself five’, where we will be encouraging people to attempt a one handed clap. This humorous tagline will translate across all of our communication touch points and is sure to drive talkability. We are confident that this latest campaign will drive further growth within the pocket confectionery category.”

Winners of the £5 off vouchers can redeem their prizes with the following partners: Topman, Dorothy Perkins, Cineworld, Nails Inc., National Express and takeaway.com.