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More chocolate in Boasters

Posted 29 March, 2011
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United Biscuits is introducing a new recipe for its McVitie’s Boasters range with more Belgian chocolate and larger cookies to deliver a more substantial product.

Available to retailers this month, the McVitie’s Boasters range will continue to be available in two varieties; Belgian Chocolate Chunks and Belgian Chocolate Chunks & Hazelnut, in a 180g flow wrap pack.

Sarah Heynen, marketing director of sweet biscuits, United Biscuits, comments,

“This new recipe is evidence of our continued commitment to providing consumers with great tasting products. We expect consumers to enjoy the increased chocolate content in the McVitie’s Boasters range, which will increase sales for retailers.”

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