Unexplainably juicy

Starburst, the fruity confectionery brand, is launching a TV ad in the UK this month.

Airing from 26 January, the ‘Land of Intensity’ creative will run for 16 weeks, incorporating a mixture of TV and VOD spots.

The ad features the ‘Land of Intensity’, a secret corner of the world where Starburst fills its chews with intense juiciness, where the land’s strongest men strain every muscle to deliver the intense juicy flavour that goes into Starburst.

Tony Lorman, Wrigley European Confections business unit director, comments, “Starburst is the juiciest chew around, and this new TV ad perfectly communicates how Unexplainably Juicy it tastes in a tongue-in-cheek way.”