Taste the rainbow

Skittles is back on TV in the UK this month with a new advert, which is intended to show just how contagious they really are. Forming part of the brand’s multi-million pound investment for 2015, the advert aims to further fuel Skittles’ growth.

Airing from 15 June, the advert sees a new character, Billy, with a body covered in Skittles – the result of having caught ‘Skittles Pox’. A curious friend pulls one off of his face and proceeds to eat it… she immediately comes out in Skittles Pox too. The advert, which ends with the line ‘Contract the Rainbow, Taste the Rainbow’, aims to prove just how deliciously infectious Skittles are.

The new ad, supported by integrated Facebook and Twitter campaigns, is intended to help retailers drive further growth and boost sales.

Tony Lorman, Wrigley European Confections Business Unit Director, comments, “Skittles is one of the top selling confectionery brands and this latest ad shows just how infectious they are in a fun, light-hearted way.
“The brand is already worth over £38m and with this integrated campaign we will generate maximum exposure amongst consumers, providing retailers with an additional opportunity to drive sales.”

The ad forms part of a big year for Skittles in 2015, which has already seen the introduction of an innovative new bottle format and the teaming up with Xbox to offer consumers the chance to win an Xbox One with every promotional bag sold.