McCoy’s announces campaign

Official crisp partner of the football league, McCoys amplifies its national Win Your Club activity with bespoke promotions and displays in wholesale depots across the UK.

Featuring in over 80 Bestwat and Dhamecha depots, the dynamic football coach themed displays aim to educate retailers on the McCoys promotion as well as offering exclusive ‘two for £21’ case offers.

Matt Collins, trading controller convenience at KP Snacks, says, “This promotion has been well received by the trade, it really brings the depots alive with its dynamic look. Depot managers are optimistic this will increase awareness and provide an uplift in sales, just like similar McCoys campaigns have in the past.”

McCoys Win Your Club on pack activation will be running until November 2015 across select grab bag and multipack SKUs. The promotion offers an array of prizes, including a Win Your Club ultimate package which gives entrants behind the scenes access, the chance to meet the team and front the media. Fans will also be able to get their hands on thousands of free tickets and branded merchandise.