Smint adds new format

Smint is adding one of its best selling Mint packs in a new £1 PMP format to its minty fresh collection. Now available to selected independent retailers and wholesalers across the UK, the packs are expected to be very popular with impulse shoppers.

The premium quality mint brand is in the ideal position to expand its range, with new figures highlighting it is one of the fastest growing mint brands in the market (+12.5 per cent), especially within the convenience sector.

Product manager at Perfetti Van Melle, Shankar Iyer, comments: “We’re really excited to introduce a new addition to our Smint portfolio with a new refreshed look featuring the iconic triangular mint. PMPs give shoppers a renewed sense of trust in the brand, and it’s a great way for us to expand our audience as well as ensure shoppers are returning to Smint time and time again.”