Mondelēz returns to snacking

Mondelēz International is responding to consumer demand for more wholesome savoury snack options with its first new snack brand in over a decade, GOOD THiNS.

The brand starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors (like garlic, spinach and sweet potato) and bakes each piece thin and crispy without any artificial flavors, colours, cholesterol, partially hydrogenated oils or high fructose corn syrup.

“At Mondelēz International, what’s important to consumers is important to us. We’re regularly taking a consumer pulse on ingredient and flavor preferences, and we’re excited to launch a brand that delivers on a broad range of these interests. Best of all, it’s a snack that you can feel good about,” explains Danielle Brown, marketing director for GOOD THiNS.

“The name ‘GOOD THiNS’ pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture. GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation,” he adds.

Marketing support will spread the good snacking news over the next few months. With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.