Double chocolate Mikado biscuits
SGS Europe SGS Europe Technical Summary 702048-2 - Mondelēz Europe Services GmbH-Succursale Françaie Mikado King Tender Chocolate 51g Fr, Be, Nl, It, Sp, Gb, Ie, De, At, Ch Plate Height: Plate Punch: No Plate Width: Pick-up Job: Graphics Pick-Up: Cust Step Die No.: Cust. 1-Up Die: No. Up: Supplied File? No Minimum Sheet Height: Supplied Format: Minimum Sheet Width: Supplied By: Maximum Sheet Height: Plate Ready? No Maximum Sheet Width: Layback: First Knife: Gripper Distance: Filling Style: Start Point Fill Direction: Printer: Print Process: Litho Substrate: Carton GD2 Plate Material: File Name: Design Reference: Unwind Code: Production System: Packaging Ref.: Legacy Design No.: Surface / Reverse Print? Surface Primary Account Manager Pierre Dujardin (Account Manager) Eye-mark Size: Eye-mark Colour(s): Customer Ref. Colour Type New? Common Ref Plate Sets Black [ unknown ] New Colour Cyan [ unknown ] New Colour PANTONE 7631 C [ unknown ] New Colour Magenta [ unknown ] New Colour Mikado Red PANTONE 485 C [ unknown ] New Colour Yellow [ unknown ] New Colour Varnish [ unknown ] New Colour Barcode Information Number Type Chk Colour LMI Mag (%) BWR Notes 7622210989673 EAN-13 3 No 0 0.0000 Cutter Reference: Task Details (Stage 1) Create 3D Digital Mock Up (High Quality) (due 15/01/2016) 1. Create 3D In Progress 13/01/2016 10:00 by Pierre Dujardin Please do 2 renders. There are 2 renders for 2 different angles (see in document two examples of what is expected)Please build the files in jpeg + psd + png.Please send pdf files to D2P manager for approval: [email protected] Extra Details Alpha: Area/Country: France Art Type: Packaging Final Release Date: 18/12/2015 Brand: Mikado Category: Biscuits Component: Box Factory: Cestas Net Weight - Size UOM Amt: 51g Net Weight -
Snack conglomerate Mondelēz International is launching a double chocolate version of its Mikado King biscuit product to help drive growth of the category.
With twice the chocolate of Mikado King, the 51g King Double Choc addition has a light and crunchy texture and is positioned as a slightly more luxurious afternoon or evening treat.
The product is being supported by in store and online activity throughout August, aimed at increasing brand awareness and further strengthening consumer demand within the category.
“Consumers love Mikado, but for some it just isn’t chocolaty enough,” said Helen Potter, Mikado brand manager at Mondelēz International. “Our new King Double Choc builds on the familiar, well-loved, milk chocolate flavour, but with double the amount.”
According to Nielsen ScanTrack data, sales of Mikado Pocket jumped 10.7% to £390,000 this year, compared to last year, driven by all SKUs in the range.
“It really has been a phenomenal start to the year and we hope to continue that success with this new launch and help drive category growth even further.”
The Mikado Double Choc has an RRP of £1.35.
