Stoats gains Morrison’s listing

Scottish oats company Stoats has secured a national listing with UK retailer Morrisons for its Porridge Oat Bar Multipacks.

The new listing at will see the Raspberry & Honey, Apple & Cinnamon, Blueberry & Honey and Orange & Dark Chocolate Porridge Oat Bar Multipacks being rolled out across 226 Morrisons stores across the UK.

The Porridge Oat Bar Multipacks, which have experienced an 85% value increase in major multiples in the last year, are available in Morrisons Scottish stores, and will be followed by further roll out across Morrisons UK stores from 12 September.

Stoats will be supporting the move with sampling and promotional activity, including a nationwide promotional launch at £2 from 12 September to 9 October.

The new Morrisons listing comes after Stoats secured a listing in Co-op Scotland, meaning Stoats products are now available in every major Scottish multiple.

Managing director at Stoats, Tony Stone, said, “Securing a national listing with Morrisons is a great achievement for us. We feel this listing really affirms our products’ quality and taste.”