Hershey innovates with Cookie Layer Crunch

To celebrate national cookie month in the US, The Hershey Company is unveiling its latest innovation, Cookie Layer Crunch.

In response to the changing snacking landscape, Hershey has combined its classic chocolate with crunchy cookie bits and fillings to create the Cookie Layer Crunch bars. They will come in three flavours: Caramel, Vanilla Crème and Mint, with each containing 90-100 calories.

“We recognise eating habits are evolving and that consumers are moving away from traditional meals and into multiple snacking occasions that include various tastes and textures throughout the day,” says Mary-Ann Somers, general manager and vice president of the US at The Hershey Company.

Hershey’s Cookie Layer Crunch will be unveiled for the first time at the National Association of Convenience Stores annual show from 18-21 October in Atlanta, Georgia.

The bars will be available in multiple sizes, including a 6.3 oz bag that is filled with nine pieces of individually wrapped Hershey’s Cookie Layer Crunch (SRP $4.19; all flavours), a 3.5 oz XL bar, featuring five pieces, (SRP $2.89; all flavours), a 2.1 oz king size bar that has three pieces (SRP $1.69; available in caramel only), and a two-piece, 1.4 oz bar (SRP $0.99, available in caramel only) at retail across the US from December.