Market Deli launches Chilli flavour crisp
Crisp brand Market Deli has extended its premium range of pita and classic potato chips with the addition of a Cayenne Chilli with Spanish Tomato flavour.
Premiumisation is an increasingly popular trend for the savoury snacks market, according to Kantar data, with consumers looking for a wide range of snack offerings.
Andrew Hawkswell, marketing manager at PepsiCo UK, said, “With consumers demanding more authentic flavours from brands, we are excited to be unveiling the latest addition to our Market Deli range. We know how popular spicy flavours are with shoppers, and chilli is one of the best-selling for premium crisp brands, usually coming out in the top three for consumer choice.”
