Tayto enters flavoured popcorn market

Northern Ireland crisp brand Tayto has launched its first range of flavoured popcorn to meet growing demand for quality popcorn.

As well as Cinema Sweet, Salted, Sweet and Salted flavours, the fourth Tayto range leverages the company’s longstanding crisp favourite, Tayto Cheese & Onion. Tayto Popcorn sharing bags have an RRP of £1.39 and are available in Northern Ireland.

Each pack contains less than 100 calories per serving. The popcorn is wholegrain and gluten-free and suitable for vegetarians. The range has been created to appeal to lifestyle consumers and is already attracting the interest of the health food sector.

“By diversifying into the popcorn market, we are offering consumers a new take of what they know and love,” says Elly Hunter, Tayto marketing director.

“We just had to make a cheese and onion popcorn flavour, which has all the taste that our customers expect, mixed with a new type of crunch.”