Low sugar granola launched for health-conscious Brits
Granola brand Jordans Cereals is launching a new low sugar cereal range that contains less than 5% sugar for health-conscious Brits concerned with the levels of sugar in their food.
Nairn’s taps into seeded trend
Nairn’s has extended its gluten-free range to include Nairn’s Gluten-Free Super Seeded Oatcakes, tapping into increasing demand for seeded products.
BelVita debuts chocolate hazelnut biscuits
Mondelēz International owned biscuit brand BelVita is adding another duo to its range with the launch of belVita Duo Crunch Chocolate Hazelnut.
Tayto enters flavoured popcorn market
Northern Ireland crisp brand Tayto has launched its first range of flavoured popcorn to meet growing demand for quality popcorn.
Extra crunch for Stoats
Scottish oats company, Stoats, has announced the launch of Toasted Oaty Flakes, a wholegrain cereal with premium oats that have been cooked and roasted.
Wellaby’s launches Simple Bakes
Wellaby’s has launched a savoury snack that it claims is free from most common allergens, including gluten.
Bakery, Business, Functional & Free-from, Packaging, Savoury Snacks
Butterkist spend on advertising
Butterkist is set to drive further sales for retailers in 2016 by investing £3m in advertising this year, a 50% increase on 2015, with its TV advertising campaign reaching a further 1m people.
Yogurt coated popcorn
Butterkist is set to tease the taste buds of popcorn lovers with the launch of the very first yogurt coated popcorn.
Butterkist returns to TV screens
Butterkist is back with prime TV spots after delivering £3.8 million incremental sales into the popcorn category when it returned to our screens on Valentines Day.
Seasonal limited edition
Butterkist is set to release two exclusive limited editions for the seasonal market. Butterkist Limited Edition Grim Green Sweet popcorn and Butterkist Limited Edition Gingerbread flavour popcorn will both launch in September.
Bakery, Business, Candy & Gum, Packaging, Savoury Snacks, Seasonal
Butterkist Discoveries range
Butterkist is set to uncover incremental sales for retailers in the UK with the launch of its new taste-intense Discoveries range.
Love the taste
Butterkist is launching a £2 million TV campaign on Valentine’s Day with the strapline ‘Love the Taste.’
Butterkist launches TV campaign
Popcorn brand Butterkist will be on screen for Valentine’s Day, when a £2m TV campaign lands featuring new ‘Love the Taste’ positioning. Audiences across the UK will see the popcorn brand back on screens for the first time since 2011, during ad breaks on channels including ITV1, ITV2, Channel 4 and Channel 5, plus E4 […]
New gourmet popcorn flavours
Love Popcorn has introduced five new gourmet popcorn flavours to the UK market under a brand new label. Love Popcorn is the brainchild of Catherine and Richard Furze who have been at the forefront of the growing popcorn industry since 2008, when they founded the Consett Popcorn Company. Now, the husband and wife team, have […]