Love the taste

Butterkist is launching a £2 million TV campaign on Valentine’s Day with the strapline ‘Love the Taste.’

The advert will air on British TV channels including ITV and Sky, and hopes to make Butterkist synonymous with unrivalled taste, low calorie content and wholegrain.

The ad opens with a man behind a computer screen and the sound of crunching as love hearts float up from behind his monitor. The camera pans to reveal that the man is eating Butterkist Salted popcorn. As he eats, hearts burst around his mouth and on pack.

Anjna Mistry, senior brand manager at Butterkist, comments, “As the nation’s favourite popcorn, we have a century of popping expertise at our fingertips and a responsibility to be the best and remain the best. We have listened to our consumers to make sure we have the tastiest popcorn on the market today. We’ve put our expertise and passion for popcorn into every bag, delivering great texture and unrivalled flavour while maintaining our credentials as a healthier and permissible treat. Our popcorn range starts at as little as 80 calories per serving.”

Butterkist’s ‘Love the Taste’ TV ads will be supported by a wider marketing campaign involving PR, social and digital activity.