Butterkist returns to TV screens

Butterkist is back with prime TV spots after delivering £3.8 million incremental sales into the popcorn category when it returned to our screens on Valentines Day.

The 10 and 30 second spots feature Butterkist’s ‘Love and Taste’ positioning and will run in prominent positions during a variety of popular programmes such as Emmerdale, This Morning, Loose Women, X Factor and Celebrity Big Brother.

This creative aims to achieve brand stand out, making Butterkist synonymous with unrivaled taste, low calorie content per serving and wholegrain. The advert shows a range of popcorn eating occasions, from snacking on the go at work to enjoying family time in front of the TV to drive increased Butterkist consumption.

Butterkist invests £2 million in TV advertising over 2015 and this will be its third wave of commercials.

Anjna Mistry, senior brand manager at Butterkist, comments, “Our Love the Taste’ positioning reminds consumers why we are still the nations favourite popcorn brand, over 100 years after we popped our first kernel.”

Butterkist is hoping to repeat the success of its Valentine’s campaign. The first wave of Butterkist TV advertising in February 2015 not only delivered £3.8 million incremental category sales, but also contributed to increased brand share, peaking at 47.6% during airtime, and introduced 1.2million new popcorn shoppers.

You can see the TV advertising on screens across the country until 7 October 2015.