Deep fried banana Twinkies

Snack cake company Hostess is expanding its frozen food offerings with the addition of a classic Twinkie flavour: banana.

Deep fried banana Twinkies feature a banana crème-filled Twinkie and graham cracker breading, and are available in grocery stores and other mass retailers across the US.

Both classic and banana flavours of the pre-packed deep fried Twinkies are battered and flash fried before they are frozen, and can be heated up in a toaster oven or regular oven in just minutes. While the classic flavour is dipped in funnel cake batter, the deep fried banana Twinkies have a graham cracker breading for added texture. Each pack comes with seven snack cakes.

“The addition of deep-fried banana Twinkies is a nod to Twinkies’ original flavour: Banana Crème,” said Burke Raine, chief marketing officer at Hostess Brands. “Taking Twinkie back to its roots integrates nicely with our deep-fried line, which was originally inspired by the nostalgia of State Fairs and local summer carnivals.”

The product launch is part of Hostess’s innovation efforts to extend its offerings into the frozen food aisle, as well as other parts of the store, as a growth strategy.