Graze launches new line of Protein Bites

Graze has launched a new line of Protein Bites. The new square-shaped products will be available in three different flavours: banana, cocoa vanilla and honey & seed.

The oat-based bites come in multipacks containing 4g of protein in each serving.

Protein based foods have soared in popularity in recent years, with many people looking for healthy alternatives to provide a long-lasting energy boost throughout the day. Graze’s Veggie Protein Power is the company’s top selling product and the business has seen a 17% increase in the proportion of protein based subscriptions taken out over the last month alone.

Protein Bites will be available at UK retailers including Sainsbury’s, Tesco and Waitrose later this month.

Sarah Fuller, chief brand officer at graze, notes, “We are thrilled to be extending the Graze range with the launch of our new Protein Bites this summer. The products add an element of convenience to our range, enabling those with busy lifestyles to enjoy healthy snacks that are both delicious and nutritious.”