Burts Chips adds seasonal Pesto variety

Potato chips brand Burts is following up its limited edition Aberdeen Angus flavour with a pesto flavour, available until September 2011.

 
Managing director Melvyn Glynn, notes, ““We take the opportunity to tap into seasonal sales very seriously, as it allows us to constantly innovate and introduce new flavours to our consumers, who we know like to experiment and be one step ahead when it comes to discovering new products.

“Limited edition launches allow us to be playful, helping introduce new consumers to the brand, while creating excitement for our existing fans and reinforcing our strong sales.” Pesto Chips are available in 40g bags (RRP £0.69) and 150g sharing bags (RRP £1.89).